A great example of how creativity can help turn things around. A café in central Prague Prague decided to create a coronavirus dessert in order to try to counter the huge decline in sales. And it became…well…viral.
In previous years it would be totally normal to see the Černá Madona cafe packed with tourists. The cubist architecture the establishment, located in Prague’s historical centre, is an attraction for itself. However, due to the Covid-19 pandemic, the restaurant has seen the flow of customers drop significantly.
Fortunately the creativity of Olga Budnyk seems to have turned things around, at least partially. During the confinement, the pastry chef had the idea of designing a dessert similar to what kept her at home…She decided to create a coronavirus-shaped candy.
“I found a photo of the virus on the internet and I figured out in detail how to make the dessert – how to make the spikes, what the colour would be like, and I prepared it all,” she told Reuters.
The dessert is slightly larger than a tennis ball, and is covered by a chocolate crust sprinkled with cocoa butter. The “spikes” of the virus are made of white chocolate and dried raspberries and the inside contains a filling of pistachio and raspberry puree in the center.
The result? A product that sells more than 100 units every day. And the sales are growing.
"V Praze prodávají zákusky Covid-19. A když si k němu dáte rakvičku, dostanete věneček zdarma."Milujeme český smysl…
The cafe’s marketing manager, Wojciech Germanek, said that like the rest of the restaurant business, the losses are very significant – but that the new dessert has become a symbol of hope.
Olga Budnyk, is already developing the next dessert, this time related with the with Covid-19 vaccine.
“It will be lots of lime with a bit of alcohol,” she said.
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